For Edmonton and Alberta businesses, Google Business Profile (formerly Google My Business) isn't just a listing—it's often the first impression customers have of your business. Here's what we've learned working with local clients.
The Reality of Local Search
When someone in Edmonton searches for "plumber near me" or "best restaurants Edmonton," they're looking at the map pack—those three listings that appear at the top with map locations. If you're not there, you might as well not exist.
Google Business Profile controls who appears in that map pack. For most local searches, it's literally the difference between getting traffic and getting nothing.
What Actually Moves the Needle
Claiming your profile is the bare minimum. To actually rank, you need consistent optimization. This means complete and accurate information, regular photo updates, review management, and regular posting to keep your profile active in Google's eyes.
Reviews Are Everything
Google uses review signals heavily in ranking. It's not just about having reviews—it's about having recent reviews, responding to reviews, and maintaining a good rating. Businesses that respond to reviews rank higher than those that don't.
Don't just collect reviews passively. Ask for them. Send follow-up emails after a service. For Edmonton businesses, most customers want to leave a review—they just need a reminder.
The Local Pack Advantage
Getting into the local pack (those top 3 map results) drives massive traffic. For many Edmonton businesses we work with, appearing in the local pack accounts for 60-70% of their web traffic.
At Marmot Marketing, we help Edmonton and Alberta businesses optimize their Google Business Profiles as part of comprehensive local SEO strategies. Want to rank higher in local search? Let's optimize your profile.
